The Foundations build · $1,500 · 1 time

45 days. 5 moves. Then it's yours.

This is Foundations, the build every business starts with. Most agencies start with the logo. We start with the money. The win-back goes out in week 1, so you see bookings on the calendar before you've paid the balance. Everything else is built around what that tells us.

Your build pays for itself in 45 days, or you don't pay.
$1,500
1 time. Nothing after.
  • Booking that fills itself, deposits and no-shows included
  • Your whole client list in 1 place
  • The win-back to everyone who forgot you, week 1
  • Reviews on their own, after every visit
  • Pay day in 10 minutes, from a sheet that shows the math
  • Your numbers, every week: did you make money
  • Every automation on, 2 recorded trainings, the runbook, a 90-day tune-up

See everything that's included

The 45 days

What happens, and when.

Day 1Find the leaks Day 7Win-back sent Day 21Four anchors built Day 30Live and trained Day 45Keys in your hand BOOKINGS START HERE
Days 1 to 7

Find the leaks

1 call, 6 questions. We get into your accounts, pull your client list from wherever it lives, and map every place appointments are walking out.

Days 5 to 10

Send the win-back

A text and email to everyone who hasn't been in for 6 months, written for your business, approved by you, sent in week 1. Bookings start here.

Days 8 to 21

Build the 4 anchors

The Front Door, the Counter, the Comeback and the Handover. Booking, your pay sheet, first-visit capture, The Return Plan, Google and reviews on autopilot, 30 days of campaigns loaded.

Days 22 to 30

Go live and train

Everything switches on. 2 recorded trainings with you driving. Your runbook and swipe file handed over. 2nd payment here.

Days 31 to 45

You run it, we watch

You run the business on the new systems. We watch and fix what drifts. Graduation, final payment, and we're gone. Tune-up at day 90.

CHECKOUT ANA · 4:10 PM Gel manicure$45.00 Nail art, 2 nails$10.00 Tip 18% 20% 25% TAP TO PAY · $66.00 $66.00 ✓ Client books online, deposit taken ✓ Receipt texted. Review request follows ✓ Tip lands in tonight's pay sheet
1 thing to budget for

The hardware on your counter. $150 to $600.

A card reader and a tablet at minimum. Where you land in that range depends on your budget and how you want the front desk to look. We pick it together on the first call, order it that day, and it's on the counter in 3 to 5 days. Billed by the maker, not by us.

The 4 anchors

4 things decide whether a shop grows. We rebuild all 4.

1 · Booking
Booked while you sleep.
Today

Phone, notebook, DMs at midnight. No deposits. No-shows eat the day.

After

Clients book themselves any hour. Deposits taken, reminders sent, no-shows charged. The phone stops running the business.

2 · Pay and numbers
Pay day in 10 minutes.
Today

Sunday night by hand. Tip arguments. Full but not sure it's profitable.

After

A pay sheet built for your business: commission, day rate, booth rent, tips, done. Every team member's number. What to cut and what never to cut.

3 · Online presence
Every visit asks for the review.
Today

3 reviews a year. Google profile half filled. Instagram with no link, DMs unanswered.

After

A review request after every visit. A Google profile that shows up. Instagram and Facebook that answer and send the booking link at any hour. 30 days of posts, scheduled.

4 · Campaigns
400 people forgot you. 1 text fixes that.
Today

Silence. Slow Tuesdays. A client list nobody uses.

After

A win-back sent in week 1. Then 30 days of texts and emails that go out on their own.

The automations

Runs while you sleep. Every night. On its own.

This is why the leaks stop. Nobody has to remember any of it. It's not anyone's job anymore. It's the system's.

Booking confirmations and reminders

Text and email, 48 hours and 2 hours out. No-shows drop the week it's on.

Deposits and no-show charges

Collected at booking, charged on a no-show. You never have the awkward conversation.

DMs answered at any hour

"How much for a full set?" gets a price and the booking link at 11 p.m. while you're asleep.

Review request after every visit

2 hours after checkout, a text asking for the Google review. Nobody has to remember.

Win-back at 6 months

Anyone who hasn't been in for 6 months gets the text, forever, without you touching it.

Slow-day fills and birthday texts

Scheduled campaigns that go out on the days you'd never have time to send them.

Pay day math

Every tech's number from a sheet that already knows the rules. 10 minutes, and the math is on the page.

Waitlist and rebooking

A cancellation offers the slot to the waitlist. Every checkout offers the next appointment.

All of it runs on tools you own and can see. We set it up, show you where it lives, and leave it running.

What's next on the roadmap
Edha, "the software."

Everything above, plus your numbers and your phone in 1 login: a weekly P&L, what each team member made you, and an AI receptionist that answers 24/7. We're building it with owners, not for them. If you haven't voted on what ships first, that's where you do it.

Who does what

We do 95% of it. Your 5% is about 90 minutes.

We do 95% OF THE WORK You do 5%. ABOUT 90 MINUTES. Then it's yours.

What we do

  • Set up booking around how you actually run
  • Move your client list in
  • Build your pay sheet, every tech's rule in it
  • Fix Google, connect Instagram and Facebook, set DMs to answer
  • Turn on every automation above
  • Write and send the win-back, then 30 days of campaigns
  • 2 recorded trainings, your runbook, the swipe file, the 90-day tune-up
95% of the work. All of the setup, every automation, every message.

What you do

  • 1 30-minute call, 6 questions
  • Give us access to your accounts (we tell you exactly which and how)
  • Send your menu, prices, and each tech's pay rule
  • Approve the win-back before it goes out
  • Drive during 2 recorded trainings
  • Run it. Text us if something drifts. Come to the tune-up
5% of the work. About 90 minutes before go-live, then it's yours.
The guarantee
Your build pays for itself in 45 days, or you don't pay.
$1,500 THE BUILD $3,990 WHAT THE MATH SAYS, BY DAY 45 600 past clients × 7% come back × $95 average ticket = $3,990 Guaranteed: $1,500. Or your deposit back.
$1,500 booked or your deposit back

The build costs $1,500. If the win-back doesn't book at least $1,500 in appointments within 45 days, your $500 deposit comes back and you keep everything we built. For shops with 600 or more past clients on file.

Live in 14 business days

From the day we have full access. If we miss it, the balance is waived.

Delivered as scoped

Everything on the list, or the balance is waived. Trained until you can run it, not until the calendar says we're done.

Day 45: booked, trained, yours.

A calendar that fills itself. 400 clients back on the books. Pay day in 10 minutes. And every week, the answer to the only question that matters: did you make money. That's 45 days from the day we're in. So what are you waiting for?

Start now

We take on very few at a time, and we pick them. The next spot goes to whoever answers first.