$1,500. 1 time.
Grow 6x faster
than you planned this year.
We build the tools, train you, and you keep it all. Within 45 days.
No retainer. Nothing required after day 45. If you want us to keep watching it, that's your choice, not the deal.
Everything that's included.
- Booking built around how you actually run: services, durations, price tiers, add-ons, deposits, cancellation policy
- Your Google profile set up or fixed. Instagram and Facebook cleaned up and connected
- DMs answered and the booking link sent, day and night
- Review requests after every visit, with nobody having to remember
- 30 days of posts from your photos, written and scheduled
- First-visit capture. Name, phone, email and permission to text, taken at checkout every single time
- The Return Plan. One 4-visit series designed and priced for your business, set up to sell at the counter, with the script your team uses
- Rebooking before they walk out, the setting, the script, and the number to watch
- One price and menu review. Which services lose money every time they're booked, and which are underpriced for your market
- Everything you have, wherever it lives today, loaded into 1 place
- A win-back to everyone who hasn't been in for 6 months, written and sent in week 1
- 30 days of text and email campaigns, built for you
- Every automation on the process page, switched on and running
- Your pay sheet: every pay rule put in, so pay day takes 10 minutes
- 2 recorded trainings with you driving, yours to keep and train new hires with
- A written runbook for your exact setup: every login, every automation, what never to touch
- The swipe file: every message we write for you, in a document you keep
- A 90-day tune-up, 1 session 3 months after we've gone
The full picture. No surprises.
$1,500 is what you pay for our build. It isn't the only number.
These 2 are required. They're yours to keep as well.
3 payments of $500. Sign, go live, graduate. Then nothing, ever.
A card reader and a tablet on your counter. Where you land depends on your budget and the look you want. We pick it together on day 1.
Booking, texting and the tools we set up, billed by those companies. You'd pay it with or without us.
No decision gets made without you, at every step.
If the win-back doesn't book at least $1,500 in appointments within 45 days, your $500 deposit comes back and you keep everything. Live in 14 business days from full access or the balance is waived. Delivered as scoped or the balance is waived. Win-back guarantee applies to businesses with 600 or more past clients on file.
You can leave the new clients on the table.
Most businesses do.
Foundations stops the leaks and brings back the clients you already had. It's not built to find you new ones.
If you're fine with that, skip this. If you have empty hours on a Tuesday to fill, you need the growth engine.
- Instagram and Facebook ads set up and running on your own budget. We suggest at least $300 a month
- Tracking installed so you know what each new client cost, to the dollar
- 1 campaign written and launched. You keep the ads and can rerun them
- 1 recorded training on reading the numbers and pausing or restarting ads yourself. 1 and done. You run it after that
2 more ways to work with us.
Foundations is the first step. It fixes the leaks.
These 2 rebuild the business underneath them: the operating model, the org structure, staffing, compensation, the customer lifecycle, the protocols and the handbook.
We diagnose what's broken. We build the fix. We teach you to run it, watch you run it, then we leave. The only difference between them is how much of your business we rebuild.
- Technology and software. The stack chosen, configured and connected: booking, payments, deposits, calendar, reporting, and the integrations between them
- Online presence and reputation. Google Business Profile built out properly, social profiles aligned, reviews arriving on their own
- Growth engines. Local SEO and AEO, Meta and Google campaigns built and handed over running, an influencer approach that isn't free work for nothing, and partnerships with the businesses your client already stands in front of
- Operating model, protocols and the handbook. Menu architecture and the copy that sells it, durations, price tiers, add-on ladders, deposit and cancellation policy, the SOPs for every station, and the handbook that makes them stick. The protocols that make a Tuesday run like a Saturday
- Org structure, staffing and compensation. The org chart the business actually needs, roles mapped to the new service model, the staffing model set against real demand, and the compensation model with its tiers: commission, day rate, hybrid, booth rent, and when each one is right. Payroll and scheduling software stood up, and the questions to ask a candidate so you can judge fit yourself
- Customer lifecycle and comms. From first search to 10th visit: booking, arrival, checkout, rebooking, win-back, mapped and built. SMS and email built as sequences rather than blasts, social that answers rather than broadcasts, and campaigns structured to build a list instead of buying a crowd
- Should I open a 2nd location, and what has to be true first
- Why am I full and still not profitable. The pricing and margin question most owners never get answered
- How should I structure the team and pay them. Org structure, staffing model, compensation tiers, the handbook, and what to change first
- Turning around a business that's losing money or losing staff
- Repositioning into a different price bracket or a different client
- Getting ready to sell, and what a buyer will actually look at
- The deliverable is a decision and the reasoning behind it, not a system
Tiers 2 and 3 aren't software setup. They're the structure of the business underneath it: how the work is designed, who does it, what it costs, and whether the numbers still hold when you change any of it. That's been my job for 15 years.
I've spent those 15 years in organizational development, people architecture, systems design and strategic workforce planning, inside companies far bigger and far messier than a salon. Designing how work gets done. Deciding which roles should exist and which shouldn't. Building the pay and staffing models that hold when a business grows, and rebuilding the ones that didn't. Then I opened a salon and did every bit of it again with my own money on the line, which is a different kind of education.
Tier 2 is that experience applied to your menu, your team, your protocols and your marketing at once, as one system rather than four fixes. Tier 3 is that experience applied to a single decision you can't afford to get wrong. When the stakes are that high, this is the seat you're hiring.
If you're ready to go deeper and find the root of the problem, not the symptom, this is the door.
Let's dive inNot there yet? Start with Foundations.